Engineered Monetization & Programmatic Yield Infrastructure

Your ad stack is a machine. We tune it for yield.

AdRevFoundry is an independent ad ops revenue consultancy. We audit, rebuild and optimize the plumbing behind your programmatic revenue — header bidding, Ad Manager, floors, demand paths — so more of every impression's value reaches you.

Book a yield audit → See what we fix
stack.diagnostic● assaying
01Consent / CMPsignal loss
│
02Identity & user IDsmapped
│
03Prebid / header auctiontimeouts
│
04Ad server & line itemsflat floors
│
05SSP & demand pathsduplication
output → prioritized fix list, ranked by revenue impact vs. effort
Where programmatic revenue leaks
// latency

Slow auctions

Bloated wrappers and long timeouts cost bids, viewability and page speed at once.

// pricing

Static floors

One-size floors leave money on strong inventory and kill fill on the rest.

// supply path

Messy demand

Duplicate resellers and stale ads.txt dilute your inventory in buyers' eyes.

// signals

Lost addressability

Weak consent and ID setups turn premium users into anonymous, low-bid traffic.

Services

Engineering for every layer of the yield stack.

Hands-on work, not slide decks. We touch the configuration, ship the change, and measure the result.

Ad Stack & Yield Audit

A full teardown of your monetization setup with a ranked list of what to fix first.

  • Wrapper & ad server review
  • Latency & Core Web Vitals impact
  • Revenue-weighted fix roadmap

Header Bidding Engineering

Prebid.js and server-side setups built for speed, competition and clean data.

  • Prebid.js / Prebid Server builds
  • Bidder selection & timeouts
  • Lazy-load & refresh logic

Ad Manager Yield Ops

Line item architecture, pricing rules and unified auction settings that actually make sense.

  • Line item & key-value cleanup
  • Unified pricing rules
  • Open Bidding & AdX tuning

Floor Price Strategy

Data-driven floors by geo, device, format and placement, tested rather than guessed.

  • Floor segmentation models
  • A/B and holdout testing
  • Dynamic floor rollout

Supply Path & Demand

Cleaner paths to buyers, with the partners that earn their place in your auction.

  • ads.txt / app-ads.txt / sellers.json
  • SSP & reseller rationalization
  • Deals & PMP setup

Revenue Analytics

One trustworthy view of revenue across partners, so decisions stop being arguments.

  • Cross-partner reporting pipeline
  • RPM / eCPM / fill dashboards
  • Anomaly & drop alerts
Approach

From raw ore to tempered steel.

Every engagement follows the same four-stage process, so you always know what's happening and why.

STAGE 01

Assay

Audit & baseline

Map your stack end to end and set a clean revenue baseline to measure against.

STAGE 02

Blueprint

Plan & prioritize

Rank every opportunity by expected revenue impact, risk and engineering effort.

STAGE 03

Forge

Build & ship

Implement changes in controlled releases, with tests and rollback plans.

STAGE 04

Temper

Measure & refine

Read results against the baseline, keep what works, and iterate on the rest.

Engagements

Three ways to work together.

Start with an audit, bring us in for a build, or keep a yield engineer on call.

Fixed scope · 2–3 weeks

Yield Audit

The fastest way to find out what your stack is leaving behind.

  • Full stack teardown
  • Revenue baseline
  • Prioritized fix roadmap
  • Walkthrough call with your team
Request an audit
Project · scoped per build

Build & Migrate

For new setups, rebuilds and platform moves done right the first time.

  • Prebid or ad server rebuilds
  • Wrapper / SSP migrations
  • App mediation setups
  • Documentation & handover
Scope a project
Monthly retainer

Yield Partner

Ongoing optimization and an expert on call when something breaks.

  • Continuous floor & bidder tuning
  • Monthly performance reviews
  • Partner & deal management
  • Priority support
Talk retainers
Platforms we work in
Google Ad ManagerAdXPrebid.jsPrebid ServerAmazon TAM / UAMAdMobAppLovin MAXIAB TCF CMPsGA4 / BigQuery

Nur Syazni

Founder & Principal Consultant
Focus
Programmatic yield & ad ops engineering
Works with
Publishers, media groups & app developers
Based
Remote-first, working across time zones
About

Senior expertise, directly. No account managers in between.

AdRevFoundry was founded by Nur Syazni to give publishers direct access to hands-on yield engineering — the kind of work that usually gets lost between agencies, SSP account reps and overstretched in-house teams.

When you work with AdRevFoundry, you work with the person who audits your stack, writes the configuration and answers your messages. Recommendations are vendor-neutral: we don't take commissions from the partners we recommend.

Vendor-neutralAdvice tied to your revenue, not a partner's.
MeasuredEvery change tested against a baseline.
TransparentYou own the setup, the data and the docs.
Hands-onWe ship the fix, not just the slide.
Contact

Let's find what your stack is leaving on the table.

Tell us a little about your setup. You'll get a reply within one business day with next steps — usually a short discovery call.

Or email directly:
contact@adrevfoundry.com